
Red Dot: Brand of the Year 2014
Landor is one of the world’s leading brand-transformation agencies. With its more than 80 years of industry experience, the agency is the driving force behind many internationally renowned brands. Landor combines strategy and design to create unforgettable brand experiences that have a strong appeal and deliver effective results. Its multidisciplinary design expertise includes digital, physical and sensory experiences, enabling it to bring every facet of a brand to life. As part of WPP, Landor is represented in 20 countries with a team of over 1,300 employees.
Red Dot on Landor
Products are made in the factory, but brands are created in the mind.
Walter Landor
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For the Volkswagen Group, a new typeface was created that acts as a defining element and represents the brand. Striking features of the newly designed word mark were integrated into the graphics and developed further.
The task was to create a vibrant and forward-looking identity that would cement the transformation of the Volkswagen Group into a software-based, global leader in sustainable mobility.
“More Taste, Less Waste” is the motto of the MYOM brand. The branding conveys the concept of the oat-based concentrate by playing with the shape, size and volume of the brand typeface.
The World Business Council for Sustainable Development has rebranded in order to change the way sustainability is being discussed. The new brand identity represents the WBCSD’s forward-looking mission.
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Beverage Packaging