Reduction as an Eye-Catcher

Purchasing decisions are made at the PoS in a fraction of a second, which means that brands, their values and quality promises must be understood by consumers just as quickly. The solution for the packaging relaunch of ALUFIX’s established premium products therefore involved focusing on the essentials. The interdisciplinary team from KTHE | Team Farner Group used strategic foresight to ensure this successful reduction and, with this solution, lives up to its own credo: to create a portfolio that is unique on the domestic market in terms of its breadth and depth.

Red Dot about KTHE Team Farner Group

The aim was to create a “talking packaging” that intuitively conveys the purpose of the product, even without describing it in words.

Marc Kobza

Awarded in

Packaging Design

Awarded projects 2024

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ALUFIX

ALUFIX ist eine österreichische Marke mit langer Tradition. Basierend auf dem Claim „ALUFIX, SONST NIX“ wurde ein modernes Verpackungsdesign entworfen, das sich auf die wesentlichen Elemente konzentriert und ins Auge fällt.

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