Simplify to Clarify

“Simplify to clarify” is the credo of the agency BVD, which was founded in 1996 and focuses on strategic brand development and eye-catching packaging design, in combination with a sustainable mindset. The team’s packaging solution for Electrolux also surprises with a visual language that is unusual for the segment. It shows at the very same time how attractiveness and sustainability can be blended elegantly.

Red Dot about BVD

Contributing to sustainability, and fostering positive change through design, brings true meaning to our work.

BVD | Electrolux Design

Facts and figures

16

Employees as of 2024

15

Distinctions in the Red Dot Award

1996

Year of foundation

Awarded in

Awarded projects 2024

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Electrolux

Created with sustainability in mind, this new packaging concept posed the challenge of developing an emotionally charged appearance based on a brown cardboard box. The result is a design with friendly illustrations that saves ink, is recyclable and can be adapted to devices of various sizes.

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