Illustrative Addition to the Family

Already a few years ago, the multi-award-winning design studio Beetroot launched the visual identity for yiayia and friends, a multi-layered food, design and education project. Conceived to be scalable and based on profound storytelling, both the brand and the changeable illustrations that characterise the visual identity are thriving impressively. This flexible application option with high recognition value shows its strength above all in the growing product range, as Yiayia is constantly being joined by new friends, which Beetroot presents in a charming way.

Red Dot about BEETROOT DESIGN GROUP

It is important that an idea can grow without becoming repetitive.

Beetroot

Facts and figures

26

Employees as of 2024

39

Distinctions in the Red Dot Award

2000

Year of foundation

Awarded in

Awarded projects 2024

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POSTER Restaurant

The POSTER Restaurant’s communication concept is based on posters with a unique illustrative style. Special editions highlight the respective menu concept through typography and design. The illustrations, as well as the use of typography and colours, are unifying elements that strengthen the brand identity.

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yiayia and friends

For the opening of the first Yiayia and Friends store in Seoul, the colourful Yiayia universe was expanded to include new characters and illustrations. A wide range of packaging and products were given the new designs, including plates, glasses, cups, cooking utensils, aprons, pot holders, carrier bags and key rings.

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