
Client: PUMA SE, Herzogenaurach, Germany
Statement by the Jury
The format of this annual report immediately catches the eye. The design knows how to use the format wisely and, thanks to a distinctive handling of colours, has emerged with an exciting appearance that perfectly integrates the numbers. As an artistic add-on, the special prints underline the high creativity and innovative power in that they make full use of the design resources – much to the pleasure of readers.