SEMI
Brand Design,Brand Identity
ZEM
SK Telecom, a large mobile carrier in South Korea, launched the brand ZEM to initiate a new mobile culture for digital natives. Geared mainly towards primary school pupils, the service concept is designed to protect children from harmful mobile exposure by offering parental control functions. The playful typography of the brand name is enhanced by a vibrant colour palette. A flexible design system enables broad application to all aspects of the marketing. In addition, an exclusive mobile device offering a variety of content was designed to enhance the brand experience.
Credits
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Client:SK Telecom, Seoul, South Korea
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Design:SK Telecom, Seoul, South Korea
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Project Team:Jongwhi Cha (Creative Direction) Sangeun Lee (Project Lead) Sejin Noh (Brand Design) Jongwon Won (Brand Design) Jungin Kim (Product Design) Bumhee Han (Product Design) Junghan Doh (Brand Naming) Junhyung Park (Brand Naming) Choonghyeon Hwang (Brand Naming)
