Cosmetics Packaging

Yoseido

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The appearance of a birch tree was taken as inspiration for this packaging design, as the main ingredient is birch sap. Visually, the product ingredients were broken down into thin outlines, and elevations were added on the bottle top to express the extraction process of the birch sap, which also evokes in consumers an association with a birch tree. To precisely communicate the product benefits, pleasant and skin-friendly materials were used for the body of the bottle, reflecting the suppleness of healed skin. The minimalist design lends the product an appeal of beauty and realises a new visual language for the brand.

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Credits
  • Client:
    Yoseido, Hangzhou, China
  • Design:
    Shanghai Version Design Group, Shanghai, China
Yoseido

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