For the age-appropriate packaging of the Yopu children's skincare products, a creature from Chinese mythology, Shan Hai Jing, is used. Illustrated as a cartoon character, this ensures a playful appearance on the dispensers. Tactilely, the young users are attracted by extraordinary caps that have different shapes. These are easy to grasp and aim to awaken the child's awareness for daily skincare.
Statement by the Jury
Playfully designed and also tactically well thought out, the packaging of Yopu arouses childish curiosity. The easily recognisable caps are particularly pleasing.
