Beverage Packaging

Yiran

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Yiran Nutril-life Milk Minerals is a zero-fat and refreshing near-water soft drink for Chinese consumers who demand thirst-quenching and healthy beverages. The packaging design follows the objective of conveying a refreshing and light sense. As a hybrid design, it aims to merge the transparency of water containers with the innocence of milk packaging design. The bottles are colour-coded to denote the various flavour options. Inspired by the horns of a cow, the cap conveys the milk-related benefits, so that consumers obtain a more intuitive understanding of the product.

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Credits
  • Client:
    Inner Mongolia Yili Group Co., Ltd., Shanghai, China
  • Design:
    Hangzhou Hotdesign Co., Ltd. Hangzhou, China Mousegraphics, Athens, Greece
  • Account Management:
    Hedi Li, Inner Mongolia Yili Group
  • Creative Direction:
    Tiecheng Zhang, Xiaoxiao Qiu, Hotdesign Greg Tsaknakis, Mousegraphics
  • Concept:
    Fengyu Dong, Hotdesign
Yiran

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