Interbrand
Brand Design,Logo Design
Yellow Balloon
Yellow Balloon is a travel agency which organises and runs trips abroad, specifically for Koreans. The company wanted to set itself apart from other competitors by creating a brand design which presents their uncomplicated and affordable travel services. A yellow balloon on a white cloud is the brightly coloured trademark conveying a casual and friendly image. In order to stimulate the imagination of the target group, the logo bears a landmark of the respective country. The trademark nevertheless retains characteristic features which accentuate the visual identity of Yellow Balloon.
Credits
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Client:Yellow Balloon, Seoul, South Korea
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Design:Interbrand, Seoul, South Korea
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Creative Direction:Uzin Hwang
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Design Direction:Hajin Jung
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Graphic Design:Yu Kyung Jeon, Claudia Kwon, Ryan Kim, Jackie Lim, Saeyol Choi, Yeeun Kim
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Motion Design:Huii Kyeong Yu
