Y1 Digital AG x BRAUN Hamburg

BRAUN Hamburg is an exclusive men’s outfitter that carries a high-quality selection of international designer and luxury labels. The requirements for the e-commerce relaunch of the website were that the trust of the customers and the high level of advisory competence that the owner-managed family business has built up over the years should also be advertised digitally. In addition, new customer groups were also to be tapped. The result is an online shop in which elegance meets modernity and which combines a minimalist design with maximum information density. The distinctive, editorial look is characterised by a reduction that reflects the elegance of the men’s outfitter and was designed in reference to the company’s history. The restrained colour choice in pure white offers orientation and keeps a clear focus on the image content. The teaser “What’s trending” acts as a visual guide and guides visitors intuitively through the website to attractive offers. The high level of user-friendliness created in this way merges with the magazine-like content and the profound industry knowledge to create a website with a presence that is exciting to experience.