Wonderaum

The Korean furniture store Wonderaum presents furniture collections with a high standard of design and quality. Following the design philosophy of the Bauhaus, the brand identity conveys the image of a professional business partner and seeks to create harmony between various furniture brands. Inspired in style by the smooth curves of a piece of furniture, a simple, contemporary design concept was developed. The word mark was created by customising the Helvetica typeface, softening its contours and adjusting each thickness and space to harmonise the characters. The monochrome colour palette serves as a neutral background for presenting the diverse furniture.