Packaging

WONDER LAB

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The packaging design of these sustainable detergents, which are based on an innovative formula for household chemicals, places the products in the emotional lifestyle sector. The central term “fangineering” is composed of “fan” and “engineering” and aims to express that science should not bring complexity to customers but joy and pleasure. Ensuring a high degree of recognition, the various colourful containers show eye-catching graphics and surprising product names, conveying the idea that using them makes household chores such as cleaning or washing up as comfortable and pleasant as possible.

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Credits
  • Client:
    LLC BMG, Yekaterinburg, Russia
  • Design:
    Depot branding agency, Moscow, Russia
  • Creative Direction:
    Alexey Fadeev, Anastasia Tretyakova
  • Design Direction:
    Nikita Ivanov
  • Art Direction:
    Vera Zvereva
  • Strategic Direction:
    Farhad Kuchkarov
  • Project Management:
    Irina Zavtoni
WONDER LAB

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