Annual Reports

What Drives Us BMW Group Annual Report 2011

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The objective of the 2011 annual report is to present the three strategic areas and target groups of the BMW group: customers, employees and society. The yearbook, which is enclosed in the annual report, shows the group’s activities in each area. The design concept puts diversity centre stage: it is consciously dense and includes many pictures, each chapter following a unique design idea. The diversity is continued in the rhythm of the page sequence, the different page sizes and paper weights.

Red Dot

Credits
  • Client:
    BMW Group, Munich
  • Design:
    häfelinger + wagner design, Munich
  • creative direction:
    Stefan Kaderka
  • art direction:
    Frank Wagner
What Drives Us BMW Group Annual Report 2011
What Drives Us BMW Group Annual Report 2011
What Drives Us BMW Group Annual Report 2011
What Drives Us BMW Group Annual Report 2011

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