Annual Reports

Own the future GfK Annual Report 2011

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The concept for the GfK 2011 annual report was developed in the course of a strategic reorientation, a new corporate design and a change in the management board. A magazine inserted in the cover of the report depicts the new strategy from different perspectives: from the perspective of the management, the employees and various clients. A highly distinctive design idea is the typography that appears to be written by light, showcasing the motto “Own the future”. This motto is the key issue of the new strategy and is picked up again in the content of the report.

Red Dot

Credits
  • Client:
    GfK SE, Nuremberg
  • Design:
    häfelinger + wagner design, Munich
  • creative direction:
    Veronika Kinczli
  • art direction:
    Elke Hey
Own the future GfK Annual Report 2011
Own the future GfK Annual Report 2011
Own the future GfK Annual Report 2011
Own the future GfK Annual Report 2011

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