Packaging

Water&

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Water & Diet is a vitamin powder mix that can simply be added to water. As the main target consumers are single career women highly interested in health and beauty, the packaging design focuses on the idea of “drink it easy”. Besides the fun aspect, the design also communicates, in a visually appealing and captivating way, the benefits of the product for dieting and its convenient use. Five powder sticks are provided in a simple and easy-to-carry cylinder, which can also be used as a pencil case. The colour combination of turquoise and pink emphasises the trendy appearance of the product.

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Credits
  • Client:
    CJ Cheiljedang, Seoul
  • Design:
    CJ Cheiljedang, Seoul
  • creative direction:
    Ji Sun Kim
  • art direction:
    Kang Kook Lee
  • graphic design:
    You Jung Jang
  • packaging engineering:
    Tae Kyung Yun

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