Votiva Vodka is dedicated to the temple of the goddess Hera Lacinia in Calabria, southern Italy, and to the neoclassical art of the Mediterranean region. The label represents a classicist column and its stone grooves, reinterpreted with iconic minimalism. Thanks to the printing processes and overlays of different papers, a three-dimensional experience of golden reflections is created on a pure white paper. The use of an engraved bottle cap is reminiscent of statuary marble. The bottle comes in a particular column-shaped packaging with an innovative seal and a hidden snap mechanism on the bottom of the box to keep the bottle firmly in place.