Brand Identity Redesign

U.S. Army

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The new brand design for the U.S. Army not only ensures an intuitive identification with the military service personnel, but also shows young people the available career opportunities. The values of clarity, confidence and humanity were the focus of the development process.

Red Dot: Grand Prix

Credits
  • Client:
    Army Marketing Enterprise Organization, Chicago, USA
  • Design:
    Team DDB comprised of Siegel+Gale and DDB Chicago, New York, USA
  • Project Team:
    Siegel+Gale: Douglas Sellers (Executive Creative Director) Jason Miller (Creative Director) Sandra Ferreira Reynolds (Design Director) Matthew Egan (Managing Director Strategy) Esther Haynes (Group Director of Brand Communication) Mary Somma (Senior Account Director)

    DDB Chicago: John Carstens (Executive Creative Director) Kevin Richey (Executive Strategy Director) Chris Pultorak (President) Julia Morra (Group Creative Director) Ryan Carter (Creative Director) Holly Springer (Deputy Program Manager)
U.S. Army
U.S. Army
U.S. Army
U.S. Army
U.S. Army

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