Brand Promotion

Urban Goodies

In spite of the fact that they work hard, street vendors in Taiwan suffer discrimination. Using a style which is friendly, positive, sincere, innovative and youthful, this brand design aims to raise public awareness and improve the image of street sales. In order to highlight the characteristics of such sales, various products, including booklets, have been redesigned and provided with visual elements which are common in Taiwan’s streets: spray paint art, graffiti and stickers. Screen printing has been used to lend these elements a special texture and achieve high durability.

Red Dot

Credits

University:

Chaoyang University of Technology, Taichung, Taiwan
Supervising Professor:

Yao-Hua Lee Dang-Ming Lin
Design:

Yi-Ju Liao Hsin-Yi Shih Ying-Syuan Lu Wei-Guang Wu , Chaoyang University of Technology