This brand exhibition aims to recreate the “highland lifestyle” in Taiwan’s 3,000-metre-high mountains via virtual reality. For this project, professionals from various fields were recruited to hike together in the northern part of the Central Mountain Range, taking Samsung smartphone gear with them in order to shoot a documentary using mainly smartphones. Marked by a novel aesthetic visualisation, the exhibition thus aimed at both demonstrating the advanced practicality of using smart devices and promoting the brand’s professionalism and popularity.
Credits
Client:
Samsung Electronics, Taipei City, Taiwan
Design:
InFormat Design Curating, Taipei City, Taiwan
Curator:
Yao-Pang Wang
Operation Manager:
Ingrid Weng
Project Management:
Jue-Ning Chen
Jui-Ling Chen
Li-Ching Liu
Taipei City, Taiwan
Visual Design:
Hao Zhuang
Shi-Ching Yang
Taipei City, Taiwan
Spatial Design:
Che-Wei Chang
Taipei City, Taiwan
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