UNISKIN

UNISKIN is a still young Chinese skincare brand founded in 2017 in Shanghai. The company offers personalised skincare treatments based on the genetic analysis of the customers’ skin. Using the so-called Skinomics Test Kit, customers can perform the sampling of the cells themselves and then send the sample in. After evaluation by the manufacturer, a personal test report not only provides details on the specific quantified skin information including skin ageing, pigmentation, acne and other skin problems. Based on these results, the test also proposes suitable care products from the manufacturer. UNISKIN’s serum series comprises six different functional products, each targeted for the treatment of a specific skin condition. At the heart of the entire brand communication is the scientific approach underlying the analysis of the skin and the creation of matching care products. UNISKIN thus presents itself as a data-informed technology company offering professional and scientifically sound products for personalised care solutions. Correspondingly, the corporate design of the brand is marked by a very clear and reduced appearance that applies to the typography dominated by capitals as well as to the design of the packaging. The basic colour scheme of black and white combines with a bright orange, while other secondary colours are only used to identify specific care series. The packaging and graphics are dominated by strictly geometrical forms and architectural structures to evoke the notion of high precision and advanced rationality and thus shape the brand image, whereas the key technological aspect of the brand is conveyed in moving images. These short films have been created using Cinema 4D and are enhanced with special visual effects to futuristically highlight the products and clearly differentiate them from the aesthetics of other skincare brands.