Beverage Packaging

Tuborg Frederik Beer Series

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The Frederik beer bottle for the Tuborg brewery is designed in a square shape with rounded edges, both at the neck and the main body of the bottle. It thus offers a new functionality and aesthetics for pressured beverages. The design with harmonious proportions between neck and main body contributes to creating a balance between the label areas. Due to the non-cylindrical design, a similar soft, square-shaped area was placed on the reverse side of the bottle, its distinctiveness enhanced by the clear, visually arresting design of the label.

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Credits
  • Client:
    Tuborg Pazarlama Inc., Tuborg Global, Izmir, Turkey
  • Design:
    Turkiye Sise ve Cam Fabrikalari A.S.-Tasarim Merkezi, Sisecam Design Center Kocaeli, Turkey BrandSurface, Copenhagen, Denmark
  • Project Management / Packaging Design:
    Tamer Bahadir Ozturk, Sisecam
  • 3D / Presentation Design:
    Gokhan Toraman, Sisecam
  • Graphic Design:
    John Axelsen, BrandSurface

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