Tsingtao White Beer is sold in bottles and in cans. Their design centres around the manufacturer’s traditional coat of arms, with a new typeface to upgrade the appearance. An image of an ancient goddess adorns each side of the coat of arms, alongside references to brewing, such as hops, wheat or a master brewer. The imagery creates associations with freshness, aroma and the authentic taste of beer. The design combines the main colours of white and blue with a little red and gold. The bottle has a label around its neck, while the can features a blue pattern at its top end.
Credits
Client:
Tsingtao Brewery Co., Ltd., Qingdao, China
Design:
Shenzhen Tigerpan Packaging Design Co., Ltd., Shenzhen, China
Project Team:
Tiger Pan (Art Direction)
Qian Chi (Graphic Design)
Ping Yi (Illustration)
Juanjuan Wu (Image Editing)
Zhangkun Xie (Technical Direction)
Krystal You (Project Management)