“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
Track&Field Sustainable Packaging
TRACK&FIELD, a Brazilian sportswear brand, revamped its packaging for sustainability. Eliminating plastic, it uses recyclable paper, smart fittings, and reduced printing area. Inspired by the concept of ‘take a breath and go’, the design emphasises the connection between the environment and good hormones from physical activity. Its concise, hexagonal shape optimises stacking and stocking efficiency in stores and distribution centres.
Red Dot Award: Design Concept | Ready For Market | Packaging
Credits
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Company:FutureBrand Sao Paulo, Brazil
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Team Lead:Felipe Luz
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Designers:Amanda Oliveira, Gianlucca Segato, Daniel Yaginuma, Arnaldo Bastos, Antilhas Embalagens
