THEIA Packaging

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THEIA PACKAGING features a levitating brain in a frame, reflecting the product’s functionality and inviting exploration. The ‘brain’, made of high-density foam in a reusable methacrylate box, facilitates transport. THEIA intuitively guides users with a poka-yoke philosophy, offering a friendly experience that departs from typical healthcare aesthetics. The ‘brain’ can be closed like a medical briefcase to foster an emotional connection. Red Dot Award: Design Concept | Ready For Market | Packaging

Red Dot

Credits
  • Company:
    Newmanbrain, Spain
  • Design Lead:
    IDEA Design
  • Design:
    Bernardo Diaz, Juan Esteban Sanchez, Alicia Alcazar, Ezequiel de San Pedro, Pedro Cifuentes, Jose Maria Garcia
THEIA Packaging
THEIA Packaging

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