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The New Porsche Car Configurator

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If you are fighting for hundredths, you leave nothing to chance. This idea was the starting point to completely rethink the way the Porsche Car Configurator should work and develop a fully responsive one that shows the configured vehicle in an unseen depth of detail. With recommendations for colour selection and equipment highlights, a free choice of perspective and 3D animations, billions of combinations can be visualised in real-time. The “Porsche Code”, generated with every configuration, is as individual as the car and makes it easy to precisely define and share the personally desired dream car configuration.

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Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart
  • Design:
    UDG United Digital Group, Hamburg
  • Creative Direction:
    Jörg Heidrich
  • Concept:
    Uwe Todoroff, Georg Öhler
  • Graphic Design:
    Cindy Heller
  • Project Management:
    Simon Bardakcioglu
The New Porsche Car Configurator
The New Porsche Car Configurator
The New Porsche Car Configurator
The New Porsche Car Configurator
The New Porsche Car Configurator
The New Porsche Car Configurator
The New Porsche Car Configurator
The New Porsche Car Configurator

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