Client: Arcelik A.S., Istanbul, Türkiye
Typeface
The Group – The Custom Typeface for Volkswagen Group
For the Volkswagen Group, a new typeface was created that acts as a defining element and represents the brand. Striking features of the newly designed word mark were integrated into the graphics and developed further.
Credits
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Client:Volkswagen AG, Wolfsburg, Germany
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Design:Landor, Hamburg, Germany Studio René Bieder, Berlin, Germany
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Project Team:Landor: Markus Blankenburg Pragun Agarwal Philipp Nottelmann Luna Wang Elisabeth Pohl Leonie Stelter Kristin Panes Studio René Bieder: René Bieder
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