Brand Experience
The Digital Flyer
o2, one of the largest telecommunications providers in Germany, has replaced its paper flyers with a digital version. This platform presents all offers and services, improves customer experience and saves 75 tonnes of paper and 87 tonnes of carbon emissions annually.
Credits
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Client:Telefónica Germany, Munich, Germany
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Design:SERVICEPLAN GERMANY, Munich, Germany
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Project Team:SERVICEPLAN GROUP: Alex Schill (Global Chief Creative Officer) Till Diestel (German Chief Creative Officer)
SERVICEPLAN GERMANY: Leif Johannsen (Managing Creative Partner) Patrick Matthiensen (Managing Creative Partner) Lars Holling (Managing Partner) Max Seidler (Creative Director Copy) Marcel Droß (General Manager) Julian Dietrich (Account Management)
Webmag: Christian Wust (Co-CEO)
Telefónica Germany/o2 Deutschland: Michael Falkensteiner (Director Brand & Marketing Communications) Ebru Urban (Marketing Management) Tobias Schubert (Manager Retail Marketing & Architecture)