Type 2 diabetes is a preventable disease that killed 4.2 million people in 2019, making it one of the biggest health crises of our time. The Dark Side of Sugar creates awareness through music and branded entertainment on social media channels, web radio, podcasts and dedicated music platforms. Dark and evil cover versions of sweet and innocent pop songs shine a light on the dangers of high sugar intake. By playing and sharing these songs, listeners help to raise funds for charities fighting to prevent type 2 diabetes.
Credits
Client:
Action on Sugar, London, United Kingdom
Design:
Serviceplan Germany, Munich, Germany
Project Team:
Serviceplan Group: Alex Schill (Global Chief Creative Officer)
Matthias Harbeck (Chief Creative Officer Germany)
Serviceplan Germany: Wenke Möller-Madhana (Creative Director)
Victoria Wissmann (Creative Media Manager)
Myles Lord (Managing Creative Director)
Nils Frankenbach (Senior Art Director)
Svetlana Herdt (Teamlead Social Media Management)
Frauke Ehlers (Copywriter)
Antonia Lüttringhaus (Account Manager)
MEDIAPLUS GERMANY: Victoria Wissmann (Creative Media Manager)
Benedikt Göttert (Managing Partner)
Jochen Lenhard (Managing Partner)
Mokoh Music: Stephan Moritz (Executive Producer)
