“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
The American Bulldog
THE AMERICAN BULLDOG, made in Oklahoma with 96% US parts, combines rugged aesthetics with sustainability. Its 4x6 foot flatbed, MOLLE integration, and 15 kWh APU enhance utility. Dual motors deliver 700 hp, while solar panels support low-voltage systems. Steer-by-wire and brake-by-wire systems boost handling and ergonomics. This versatile, powerful truck represents American innovation and adaptability.
Red Dot Award: Design Concept | Concept | Cars and Motorcycles
Credits
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Company:Canoo, United States
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Team Lead:Tony Aquila
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Designers:Arthur Martins, Senon Franco, Cameron Bresn, Iliya Bridan, Young Kwon, Rishav Kumar, Sepideh Shahrokh, Kyungmin Oh, Mark Smith, Hanna Kim
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