Print Campaign

The ad that should have been

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This print advert, designed in a retro 1970s style, tells the story of the Pony Coupé, the brand’s concept car that became legendary through the film “Back to the Future”. The aim was to honour Hyundai’s heritage and demonstrate to a new generation that forward-looking design has always been part of the company’s DNA.

Red Dot: Best of the Best

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    Jung von Matt AG, Hamburg, Germany
The ad that should have been
The ad that should have been
The ad that should have been
The ad that should have been
The ad that should have been
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