The TG packaging design was created in collaboration with Xue Xue Colors, a platform that promotes the use of traditional colours from Taiwanese culture. From this colour range, light grey, dark grey, greyish-green and brown-grey were chosen and assigned to the different product series and used materials. The harmonious interplay of the nuanced colours ensures a high recognition value of the brand and the distinguishability of the product series. The packaging is made of sustainable ivory board.
Statement by the Jury
The TG packaging focuses on the unique colour range and its aesthetic usage. The integration of traditional colours strongly supports emotional brand commitment.
Credits
Manufacturer:
Taiwan Glass Ind. Corp., Taipei City, Taiwan
Design:
Naoto Fukasawa Design, Naoto Fukasawa, Tokyo, Japan
