In the development of the various packaging forms for ITK, a sustainable approach was at the forefront, primarily to emotionally appeal to Generation Z. Bold, contemporary colours as an eye-catcher emphasise the attractiveness of this cosmetics range as well as tactile accents in the form of embossing on pump dispensers or die-cuts on the outer packaging. Soft lines and the rounded edges of the containers also enhance the tactile user experience.
Statement by the Jury
The ITK cosmetics range impresses with an attractive and consistently stringent packaging concept, which also makes use of tactile stimuli.
