Brand Design

Teafference

Teafferance is a premium brand of tea and cosmetics launched in May 2021. The brand message focuses on the beneficial effects of purple tea, grown in Kenya, for skin and health. The branding includes a flexible logotype and monogram mark, key visuals and graphics as well as the design of containers and packaging. Featuring the ingredient’s original purple colour, an appealing brand environment that references unique selling points was created. In addition, the elegant design conveys the calm mood of teatime through photos of floating tea leaves soaked in water.

Red Dot

Credits

Client:

ISOI, Seoul, South Korea
Design:

Generalgraphics, Seoul, South Korea
Project Team:

Generalgraphics: Janghyun Moon (Art Direction) Jiyun Lee (Graphic Design) Hyeeun Kwon (Graphic Design)

Standstill Studio: Jaehong Park (Photography) Stuckyi Studio: Taegyoung Kim (Programming)

Hzone: Somi Hong (Project Management) Daehyung Lee (Project Management) UNIST: Yunwoo Jeong (Product Design)

Teafference

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