Food Packaging

Taiwan Fruit Cake

This packaging combines traditional and modern design features and contains one of four cakes made from Taiwanese fruits, each with a different flavour: custard apple, grape, strawberry and loquat. The central design element is a hand-painted illustration of the fruit used in the respective cake positioned on the front of the packaging. The colour tones are chosen to catch the eye and attract attention. Illustrations of the fruits are continued on the left and right-hand sides of the box. On the inside, the packaging is divided into three sections, making it easy to remove the cake from the box.

Red Dot

Credits

University:

Chihlee University of Technology, New Taipei City, Taiwan
Supervising Professor:

Shih-Lun Chen, Shu-Ping Chang
Design:

Yu-Sheng Hung, Han-Wei Huang, Cheng-Huei Tien, Xiang-Qing Wang, Chihlee University of Technology