The walking tour through the Swiss Pavilion at the Expo 2012 in Korea has been conceived to combine a sensual experience with insight into the importance of the glacial landscape as a water reservoir. Under the title “Birth of an Ocean – it’s in your hands”, the pavilion focused on glaciers as drinking-water reserves, staging them in immersive and emotional spaces. Individual experiences, such as projections on the palms of the visitors’ hands, aim to raise awareness of water as a precious natural resource, while the beauty and fragility of the ancient glaciers are revealed in a three-dimensional panoramic film.
Credits
Client:
Präsenz Schweiz, Bern
Design:
TAMSCHICK MEDIA+SPACE GmbH, Berlin
lead agency/scenography:
Marc Tamschick
overall concept:
Franziska Fuchs
creative direction:
Akitoshi Mizutani, Marc Osswald, Michael Trende, Fabian Tschöpl, Sascha Eckardt, Matthias Wolf