superview

superview is a fledgling German company producing frameless plastic sliding doors. The associated user experience – the melding of interior and exterior – has influenced both the brand name and the claim “Think – wow”. The logo combines a simple, eight-pointed star with the silhouette of a rectangle symbolising the frameless opening. Through the interplay with clear, rectangular surfaces and the brand colours – a dark blue (“super – blue”); a light, unsaturated shade of yellow (“super – yellow”) and a light grey (“super – grey”) – the result is a consistent brand identity that works both two-dimensionally and three-dimensionally on office supplies, trade-fair stands, the company website and social media.