Retail Design Concept

Stoffsüchtig Store, Hafencity Hamburg

The concept for this store is based on an industrial atmosphere aiming to establish a link to the nearby harbour. Three-dimensional lattice structures made of untreated steel serve as hanging space. Backlit they appear to “ramble” across the walls. Plywood with a rough, textile surface was used as the base material for the furniture. The sales room is separated from the storage area by a “radiant color” cube with three fitting rooms and a space for employees. Lighting is provided by a 16 metre long light tube and two chandeliers made of fluorescent tubes.

Statement by the Jury

The design concept of this store intelligently picks up on the existing industrial flair and playfully links past and future.

Red Dot