The corporate design for the pay TV channel Sky Krimi highlights the channel’s expertise in murder mysteries in a highly inventive way. Shrill and stylised crime scenes are shown in fragments, while the pieces of evidence are lit in bright and vivid colours ready for the stage. Linked by silk threads, these mysterious pieces of evidence pull viewers on air into a network of crime. To dissolve the suspense, the logo which is connected to the pieces of evidence like a quality label appears.
Credits
Client:
Sky Deutschland Fernsehen GmbH & Co. KG, Unterföhring
Design:
DMC Design for Media and Communication GmbH, Munich