DEAF MAGAZINE
Corporate Publishing
Show Your Character
This publication presents the autumn/winter collection 2020/2021 of a sportswear manufacturer. The “Show Your Character” concept is based on the idea that each customer tells their personal story in connection with their sports passion – equipped with items from the new collection. The customer is supposed to recognise themself and their story in the design of the cover. It also serves as a feature which gives the book a special effect. Inside, large-format photographs direct the view to the actors as well as to wintry mountain landscapes, places where sportswear is used.
Credits
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Client:LK International AG, Risch-Rotkreuz, Switzerland
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Design:Haselwanter Grafik_und Design, Dornbirn, Austria
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Project Team:LK International AG: Evelyn Thurner (Art Direction)
Haselwanter Grafik_und Design: Andreas Haselwanter (Artwork)
