SFC Shangying Cinema Luxe

As film music has become an integral part of the cinema experience, it also played a major role in the interior design of the SFC Shangying Cinema Luxe. Thus, the design concept of the cinema is inspired by film music, but also by the name of the shopping centre in which the cinema is located, which includes the Chinese character for the word “piano” in its name. Since a piano, like many other classical instruments, has strings, the design developed the idea of “strings” as a theme for the cinema’s interior. With a wink and in the hope that this interior will in turn inspire a composition for a timeless film classic, the entire interior is defined by central visual elements reminiscent of strings that frame the foyer and run through the cinema hall and the newly furnished bookshop. Guided right from the beginning by the image of ancient scholars playing musical instruments and reading in tranquillity, these design elements aim to intensify the highly apt combination of the two important cultural assets of film and book. The walls are clad almost continuously from floor to ceiling with vertical frames of wooden slats, symbolically marking the spectrum from the lowest to the highest note, complemented by hanging lamps in a strict parallel arrangement.