Typeface

Sber Type System

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This custom typeface system was developed for the rebranding of SberBank when it converted to a system of digital services. The objective was to create a concise and noble effect, which is realised through a contemporary and technology-friendly font aiming to remain open and not appear cold. The versatile type system includes 48 styles and is divided into four main groups. Sans Text is conceived as a functional sans serif family, while the Sans Display version has a more flamboyant character. Serif Text, in turn, is intended for longer periods of reading, especially on paper, and Serif Display is a serif family for use in larger formats.

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