The new edition of Samsung Notebook Odyssey was launched with a cooling system that precisely controls heat. A concept and feature video puts the spotlight on this function offered by the gaming laptop. By using a humanoid character that symbolises the product, the new technology becomes the hero of the story in the concept video and is explained using the aesthetic of a computer game. The second video is in the same style and highlights all of the notebook’s features to target gamers specifically and present the entire scope of the product.
Credits
Client:
Samsung Electronics, Suwon, South Korea
Design:
Designfever, Seoul, South Korea
Creative Direction:
Jinyoung Noh
Art Direction:
Juhwan Yi
Film Direction:
Jiwoong Moon
Motion Design:
Keunju Ryu
Project Management:
Euri Bae
Film Production:
Seungwon Huh, BECALM Inc., Seoul, South Korea
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