Client: Kia Corporation, Seoul, South Korea
Promotional Video
Samsung Notebook Odyssey
The new edition of Samsung Notebook Odyssey was launched with a cooling system that precisely controls heat. A concept and feature video puts the spotlight on this function offered by the gaming laptop. By using a humanoid character that symbolises the product, the new technology becomes the hero of the story in the concept video and is explained using the aesthetic of a computer game. The second video is in the same style and highlights all of the notebook’s features to target gamers specifically and present the entire scope of the product.
Credits
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Client:Samsung Electronics, Suwon, South Korea
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Design:Designfever, Seoul, South Korea
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Creative Direction:Jinyoung Noh
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Art Direction:Juhwan Yi
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Film Direction:Jiwoong Moon
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Motion Design:Keunju Ryu
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Project Management:Euri Bae
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Film Production:Seungwon Huh, BECALM Inc., Seoul, South Korea