Online Clip

ROG Zephyrus S17

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This online clip for the ROG Zephyrus S17 uses modern storytelling techniques to highlight the specifications of the gaming laptop. The S17 is personified by Se7en, a character from the ROG fantasy world, developed specifically for marketing purposes. The individual scenes symbolise the design features of the product, e.g. Se7en’s narrow escape from enemies illustrates how slim and strong the laptop is. The highly cinematic CGI imagery allows the brand to connect more closely with its audience of passionate gamers who commonly see this type of footage in video game cutscenes.

Red Dot

Credits
  • Client:
    ASUS, Taipei City, Taiwan
  • Design:
    ASUS, Taipei City, Taiwan
ROG Zephyrus S17
ROG Zephyrus S17
ROG Zephyrus S17
ROG Zephyrus S17

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