The packaging design for the Roberts Beacon Bluetooth Speaker is based on the history of the company and its retro-style products. With cut-outs on the side, the box takes the shape of a radio. Both the outer packaging and the inlay are made from premium cardboard, doing away with the need for plastic. The cradle for lifting out the speaker also serves as a quick start guide so the enclosed user manual can be more concise.
Statement by the Jury
The packaging for the Roberts Beacon Bluetooth Speaker compellingly reflects the brand and its history. Its protective function combines elegantly with an attractive aesthetic.
Credits
Manufacturer:
Roberts Radio Ltd, Chertsey, Surrey, United Kingdom
