Beverage Packaging

Rheinhessen Wines That Tell Their Story

This packaging design for wine is reduced to the essentials. The logo shows three Gs in the shape of three flower buds. It transfers the three-flower coat of arms of the winery into a new era, representing the three Gebert sisters. To provide further insights, the letters are cut out of the label, allowing customers a physical view into the bottle, while a QR code links to the virtual story behind. A shiny, coloured line indicates the wine category. The contrast between black and white represents the interplay of tradition and innovation. The high-quality bottles feature an easy-to-open cap and a glass closure with inverted colours.

Red Dot