Exhibition Design

Resonance

The design of the “Resonance by Samsung” exhibition for Milan Design Week 2019 aimed at questioning conventional on-screen technology interactions. The traditional on-screen content experience was replaced with an interplay of lights, forms, shapes and movement that continually changed in response to the visitors. In this part of the experience, breath, sound and touch became the key to unlocking a mesmerising world of possibilities. The surrounding world transformed as people interacted with the installation, evoking a flow of emotions with a bold resonance in their hearts and minds.

Red Dot

Credits

Client:

Samsung Design Corporate Center, Seoul, South Korea
Design:

Cheil Worldwide Seoul, South Korea VAVE, Offenbach / Main, Germany
Project Team:

Cheil Worldwide: Jaesan Kim (Head of Brand Experience Business) Simon Hong (Executive Creative Director) Jihoo Kim (Design Director) Insoo Song (Designer) Subin Seol (Designer)

VAVE: Tobias Geisler (Creative Director) Whan Lee (Senior Designer) Matthias Sütterlin (Senior Designer)

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