On average, 4.5 people die in accidents in Taiwan every day. Often, however, modern road safety advertising only consists of charts or data which are detached from reality and lack a sense of solidarity and therefore do not reach many people. The interactive design Red Signal aims to raise people’s awareness. It simulates car accidents, depicted on real Taiwanese roads, and illustrates life after death, combining virtual reality, 360-degree video technology and hardware. The objective of the work is to make users become afraid of car accidents and take traffic safety more seriously.
Credits
University:
Ming Chuan University, Taoyuan City, Taiwan
Design:
Jia-Wei Shen
Ka-Chon Ng
Yung-Sheng You
Yung-Shun Lin
Yu-Ze Wang
Cheng-Hsuan Chiang
Ming Chuan University
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