Corporate Identity Relaunch

Red Dog Culture House

With this relaunch, the South Korean animation studio Red Dog Culture House aims to establish itself on the market as a leading subculture company with new core values. The intuitive word mark, which is combined with various illustrations of a red dog, expresses the company’s character and cohesion. The corporate identity was created with flexibility in mind, allowing the studio’s artists to personalise their business cards, badges and other company-related items with their own version of the red dog. This results in a creative overall image and enhances the sense of community among staff.

Red Dot

Credits

Client:

Red Dog Culture House, Bucheon, South Korea
Design:

Studio H.I.M., Seoul, South Korea
Project Team:

Byungwook Kang (Creative Direction) Hyungkun Kim (Graphic Design)