This packaging was created on the occasion of a collaboration between Ray-Ban and Meta and draws inspiration from the iconic packaging design, in a slightly smaller size to reduce materials and save space on transportation. The commitment to sustainability is evident through a more compact design of the outer packaging and the use of FSC-certified paper. The exclusive unboxing experience is achieved thanks to the precise design, unveiling the whole equipment on the inside. The printed QR code also leads the user to download the Meta View App.
Statement by the Jury
With its packaging, Ray-Ban emphasises its high quality standards and communicates extremely successfully and remarkably sustainably its cooperation with Meta.
Credits
Manufacturer:
EssilorLuxottica, Paris, France
In-house design:
Matteo Battiston, Michele Tenca
Design:
Fabio Verdelli Design Studio (Fabio Verdelli), Milan, Italy
Meta (Paris Lowitz, Peter Bristol), Menlo Park, CA, USA
